What should you do when you don’t want to answer a journalist’s question?

You are in an interview, and the journalist asks you a question you do not want to answer.

This puts you in a tight spot. Do you brush aside the journalist’s question and stick to your talking points?

This is exactly what UK Secretary of State for Education Nadhim Zahawi did when he was asked an uncomfortable question by Sophy Ridge on Sky News.

But Zahawi has come off as untrustworthy by repeatedly dodging Ridge’s question.

Listen to this episode of The Media Savvy Podcast to find out what Mark Laudi recommends you do if you find yourself in a similar situation during a live interview.